Are you facing challenges while taking care of your existing customer base and acquiring new ones? It’s time to implement a CRM solution. Here considering the right CRM features can help you overcome your challenge.
CRM for growing businesses helps automate routine tasks, improve customer service, and streamline the sales pipeline. That’s why CRM solutions are being adopted globally.
To support the above statement, here is what market research leaders reveal:
According to Gartner: Total end-user spending is expected to see growth through 2027 at a CAGR of 15.1%.
Grandview Research says - “The global CRM market generated total revenue of USD 65,591.9 billion in 2023 which is anticipated to reach USD 163,162 billion by the year 2030 at a CAGR of 13.9% for the period 2024 to 2030.
So, it’s quite clear how the CRM market is setting a bar in the market and continuously being adopted by growing businesses.
Again, when it comes to implementing CRM for growing businesses, it is crucial to understand what CRM features you need to imbibe as per your specific business needs, unique process flow, and scaling goals.
Considering the standard CRM practices, here we are going to share the top CRM features and use cases for growing businesses:
Lead/Opportunity Management
Well, there is no sure algorithm that can convert your prospects into customers. With the help of CRM's AI-based lead scoring/opportunity scoring functionality, you can prioritize the leads/opportunities that are more likely to be converted.
In LionO360 CRM, Lead and Opportunity scores are calculated based on the customer’s interest in the product and interaction level with your sales team. Our system also helps you with customers' eligibility scores based on their demographic, company revenue, manpower strength, etc.
With the help of LionO360 CRM, you can also access missing information from the customer end such as email, contact number, etc. This can help your sales team to fulfill the required. Once this information is updated, you can see significant changes in lead/opportunity scores and customer eligibility.
Let's understand the importance of lead scoring through a use case. Suppose you have a database of 1000 nos. leads. To ensure follow-up for these leads, if your sales team starts following in a sequence, they may end up losing those leads that have more chances of being converted.
Thus, prioritizing those leads is important. Often, such leads are diverted to the competitors if not followed up on time. Here, with the help of the Lead Scoring feature, you can prioritize all those leads and ensure no potential lead is going to be missed. This in turn increases your sales team’s efficiency and ensures maximized lead conversions.
Contact Management
It is important to have all your contact information in one place which is well-organized and structured. This will help quickly access the required contact details. Such contact information can include customer, vendor, organization, or lead.
Using the LionO360 CRM’s contact management feature, you can seamlessly create, access, edit, and delete contacts. It also allows you to mark the contact inactive if required. Our system also allows tracking the activity thread wherein you can access who created, edited, or deleted the contact.
Sales Quota & Forecasting
It could be difficult to assign sales quotas manually to each sales representative. Again, tracking each representative’s performance effectively won’t be a seamless deal. Here you need a CRM with a Sales Quota Management feature.
In case you want to forecast sales performance based on defined sales quotas; your CRM should be configured with the Forecasting feature. Thus, CRM systems enable sales managers to assign sales quotas and track their sales performance.
Sales managers can track their sales performance whether at individual or team level. They can track key performance metrics such as assigned quota, achieved quota, forecasted quota, etc.
Now, let’s understand how Sales Quota and Forecasting work in the LionO360 CRM system. So, you want to assign a specific sales quota to each sales representative and want to track the same in real-time.
LionO360 CRM system enables you to assign sales quotas whether role-hierarchy basis or territory basis. Now, depending on your specific sales goals, you can define sales quotas whether on a monthly, quarterly, or yearly basis.
Sales managers can track their sales team’s performance periodically and can also determine the top performers to be recognized and awarded.
Our system also allows you to forecast sales quotas based on sales performance, helping you to analyze your sales goals, forecast profit margins, and optimize resourcing needs.
So, you see how the Sales Quota and forecasting feature can help you optimize your sales goals, measure your sales performance, and forecast sales quotas for future analysis and planning.
Cases & Helpdesk
Today's customers want an early solution for their concerns. If you have thousands of customers, resolving their concerns in a timely manner can be difficult, which can be the result of customer dissatisfaction.
With the help of the Cases & Helpdesk feature in CRM, you can easily manage your customer cases and resolve their issues in the shortest possible time.
When it comes to LionO360 CRM’s Cases & Helpdesk feature, you can allow your customers to raise their tickets, whether using the LionO360 system or via external sources such as email-to-ticket.
Our CRM solution allows you to manage and track your customer cases. You can evenly distribute customer cases to different user groups. Once the customer raises an issue/case, they will get an auto-generated confirmation email which ensures customer trust.
Once you respond to those customer issues, you can directly access and respond to all customer communications using the LionO360 system. Overall, it simplifies your customer communication and helps you optimize your customer-raised issues/tickets.
Reports & Analytics
Having access to reports and analytics in real-time is a must-have feature in CRM. It helps with actionable insights in real-time to make informed decisions. Real-time access to reports helps eliminate the dependency on data accessibility or insights that delay decision-making.
With the LionO360 CRM system, you can access various reports including lead, opportunity, audit reports, etc. Further, you can personalize these reports to suit your specific needs by leveraging ‘filter’, ‘group’, and ‘order by’ options.
Global Search
The next vital CRM feature is Global Search. This CRM feature helps you instantly search for the required data or insights. It can also help you to navigate from one module to inside the subset of another module.
Using the LionO360 system you can search for the required information whether from the lead module, opportunity module, or contact module. This real-time information can help you make instant decisions.
Our Global search feature also helps in quick system adoption. Your users can easily and directly jump to the required functionality without even knowing the actual navigation path. Thus, LionO360 CRM allows your users to start using the system from day one.
Saved Searches
To make more specific decisions, regular reports may not help you out. You need customized or more specific reports to ensure so. Thereby ‘Saved Searches’ feature comes in as another top feature in this list.
With the help of Saved Searches, you can generate custom reports that can be shared across your organization so that everyone can make informed decisions whenever required.
Certainly, LionO360 CRM is equipped with Saved Searches functionality that enables you to generate customized or dynamic reports to support the specific decision-making process. Further, these reports can be added to the ‘regular reports’ module wherein everyone can access these reports those who have access permissions.
You can share these reports with people in your organization or automate these reports by combining them with the ‘Workflow Automation’ functionality in our CRM system. Thus, the Saved Searches functionality is such a powerful functional capability, empowering decision-makers in your organization to make productive and highly efficient decisions.
Workflow Automation
Well, there can be several repetitive tasks that your workforce spends time and energy on. What if all those repetitive tasks can be automated and your workforce can invest their time in other core tasks? With the help of the ‘Workflow Automation’ feature in CRM, you can make it happen.
Let's have a better understanding of how Workflow Automation works. Let's say, once the lead is created, edited, deleted, or converted, you want to notify all the associated people through mail.
Now, you have two ways to ensure such, either the mail should be sent manually, or you can be automated once the activity takes place. Doing this manually requires time and the efforts of your sales team.
On the other hand, Workflow Automation can free up your resources and automate the mail once the lead is created, edited, deleted, or converted.
So, you see the beauty of Workflow Automation, how it automates your tasks and empowers your sales team to focus on sales conversions instead of getting occupied in manually sending emails to notify people of each activity.
Choosing the Right CRM for Your Business, Choose LionO360 CRM!
Driving sustainable growth and increasing efficiency requires building stronger customer relationships. This can be achieved by implementing top CRM features to help carry out your current business challenges and support your growing business flow.
LionO360 CRM- powered by LionOBytes, offers end-to-end business-driven functional capabilities. To suit your specific business needs and goals, we can customize your CRM the way you want.
Apart from the above-demonstrated CRM functional capabilities, our AI-based CRM can be scaled as per your growing business needs. With the generative AI capability, our CRM helps you quickly generate email saving time and increasing efficiency.
To synchronize data and streamline your processes, our LionO360 CRM software allows integration with your existing system. You can integrate with almost all the third-party tools or applications.
We also offer seamless WhatsApp integration with LionO360 CRM for streamlined and tailored customer engagement. This integration allows you to drive effective sales & marketing campaigns.
Our CRM for growing businesses comes with mobile-ready solutions that help and enable people in your organization to access, share, and update the data using mobile devices from any location at any time.
Moreover, LionO360 CRM software comes with built-in task management capability eliminating the need for third-party tools to manage projects and tasks across your organization.
For more information, please call us at +1 609-281-5272
Frequently Asked Questions
What is CRM?
CRM refers to a customer relationship management platform that helps you acquire new customers and retain the existing ones. It also allows you to effectively resolve your customer issues.
With Cloud capabilities, people across the departments in your organization can access the centralized data in real-time which ensures seamless collaboration across departments.
With AI-based lead scoring, it enables you to prioritize your lead/opportunities to be followed up and stimulate conversions. With AI and Workflow Automation capabilities, it helps you automate your recurring activities saving time and introducing efficiency.
To know how LionO360 cloud CRM can help you support your growing business needs, we are here to serve.
How does CRM software help in improving customer relationships?
CRM software centralizes your sales, marketing, and customer service data which in turn enables your workforce to easily access and track the customer interactions, preferences, and historical data.
Leveraging this data, your sales team can personalize communication or engagement with customers and offer them personalized and timely responses. This in turn ensures stronger customer relationships and generates loyalty.
If you are willing to improve your customer relationships, connect to schedule a free CRM demo with our experts today.
What core features should I look for in a CRM for a growing business?
Initially, you need to acquire features such as contact management, lead management, opportunity management, sales pipeline management, reports & analytics, customer service, process automation, workflow automation, and task management.
Connect with the LionOBytes team, we can help and suggest personalized functional capabilities to address your unique business needs.
